Bimbo Canada's Marketing Department plays a crucial role in monitoring marketplace dynamics and consumer trends related to bakery product consumption. They conduct extensive consumer research to gather insights and understand emerging commercial bakery trends. This knowledge is then used to guide the development and execution of product lines within Bimbo Canada.
One notable innovation from Bimbo Canada is the introduction of extended shelf life products through its Stay Fresh product line. This innovation has allowed for longer product shelf life, ensuring freshness and quality for consumers. Bimbo Canada has also applied this formulation to other core product lines within its portfolio, further enhancing the value and convenience offered to customers.
It is important to note that marketing initiatives at Bimbo Canada are led corporately, and no additional fee is passed on to franchisees for participating in these marketing activities. This means that franchisees can benefit from the marketing efforts conducted by Bimbo Canada without incurring any additional costs.
By leveraging consumer research and staying at the forefront of bakery trends, Bimbo Canada aims to provide innovative and appealing products to meet the evolving needs and preferences of consumers. This approach helps to drive customer engagement and loyalty, benefiting both the franchisees and the overall Bimbo Canada brand.
